Word: coca-cola
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...controversy on the p.r. front. "If people are perceiving that we're using water at their expense, that's not a sustainable operation," he says. "We sell a brand. For us, having goodwill in the community is an important thing." Last December, Coke spent $10 million to establish the Coca-Cola India Foundation, which has already installed 320 rainwater harvesting structures in 17 Indian states, and plans to provide clean drinking water to 1,000 schools...
...global-warming debate has introduced some new catchphrases into the business lexicon. Becoming carbon neutral, for example, is now a goal for multinationals like Dell, HSBC and Tesco. But for another well-known international brand, becoming carbon neutral isn't enough. Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become "water neutral" - every drop of water it uses to produce beverages would be returned to the earth or compensated for through conservation and recycling programs. "Water is the main ingredient in nearly every beverage that we make," Isdell said. "Without access...
...Coca-Cola sells 1.5 billion beverages a day in over 200 countries, and it takes about 2.5 liters of water to produce just one liter of its products at Coke's bottling plants. In 2006 Coca-Cola and its bottlers used 80 billion gallons (290 billion liters) of water to produce its beverages - equivalent to one-fifth of the daily water usage of the U.S. Some 40% of that went into drinks like Coke, Sprite and Fanta. The other 60% was consumed by the firm's supply chain and in the production of ingredients, including the water-intensive process...
...That big thirst is why it's essential that Coca-Cola addresses water issues as part of its corporate social responsibility program, says Jeff Seabright, the company's vice president of environment and water resources. Population growth and climate change mean that water is no longer available in seemingly limitless quantities - and Coke needs to be part of the solution, not part of the problem. "It's great that companies used to hand out checks for scholarships or to clean up litter," says Seabright, "but increasingly the real relevance is using the company's core competence to address issues that...
...Plachimada, a village in India's southern state of Kerala, accused the company's bottling plant there of depleting and polluting groundwater. Two years later, the local government forced Coke to shut down the plant. In 2006, when a New Delhi research group found high levels of pesticides in Coca-Cola and PepsiCo's locally produced soft drinks, several Indian states banned their sale. The incidents were particularly worrisome because they hurt Coke's brand in a rapidly developing market that's considered key to future growth...