Word: coca-cola
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...Your company also helped create Coca-Cola's new advertising campaign. You are consulting with Nike and advising computer firms on possible entertainment products. Are you bored with being a talent agent...
Criticism of excessive executive pay may finally be hitting home. Reacting to shareholder protests, Coca-Cola reduced the compensation of its chairman Roberto Goizueta $59 million, to a mere $4.5 million. Goizueta received a 10% raise in salary, bonus and incentives but was not offered any stock options. Last year he was awarded 1 million shares, worth $59.4 million, on top of his pay. Coca-Cola's operating profits had jumped 18% despite a treacherous year; even so, the company wanted to avoid another wave of stockholder complaints...
...seems to be the rule of the day -- clearer is better. Manufacturers of all sorts of products are convinced that consumers equate transparent with natural and healthy. Result: products like clear dishwashing liquid and clear roll-on deodorant. Soft-drink titan Coca-Cola has invented a colorless version of its classic diet soda Tab, while rival Pepsico has struck back with "Crystal" equivalents of regular and Diet Pepsi, as sweet as ever but clear as water...
...joins a Who's Who of U.S. companies entering or expanding in China. Among them are Motorola, McDonald's, Nike and Ford Motor. Coca-Cola greatly enhanced its Chinese presence by agreeing to build or upgrade 10 bottling plants in the interior of the country. And that's only a small start toward quenching a billion thirsts...
ADVERTISING: Who Made Coca-Cola...