Word: coca-cola
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...club's revenues come from gifts, membershipdues and revenue from a series of low-riskinvestments. According to documents obtained byThe Crimson, the club holds stock in ninecompanies, including Coca-Cola and Time Warner,Inc., and bonds in six other corporations,including Revlon and Chiquita Brands...
American companies are eager to do business in VIETNAM. Citibank, Philip Morris, Mobil, General Electric and Caterpillar are said to be lobbying for an end to the U.S. economic embargo. Coca-Cola and Kodak are already well known there, thanks to black-market sales. Last month the Backer Spielvogel Bates advertising agency, one of the world's largest, hosted a marketing conference in Ho Chi Minh City. Said Carl Spielvogel, chairman of the firm: "We believe there is an enormous potential there, and in Indochina generally. We intend to be pioneers in this market...
...SLAVIC LEGACY. Straddling Europe and Asia, Russians have never been sure whether to view themselves as a Western or Eastern society. Judging from Cyrillic-lettered Coca-Cola signs and Barbie doll billboards in Moscow these days, the Westernizers seem to have the upper hand in their century-long debate with the Slavophiles. Government ministers and parliamentarians constantly refer to the way the Dutch milk cows, the Americans collect taxes and the Germans dispose of garbage, as if Western practice is the standard by which everything must now be judged. As cultural historian James Billington notes in his book The Icon...
...relatively cheap simply to manufacture virgin plastics. Wellman Inc., of Shrewsbury, New Jersey, has emerged as a leader in recycling so-called PET bottles, the most common clear plastic containers for liquid, turning discarded ones into furniture textiles, tennis * balls, electrical equipment and yarn for polyester carpet. The Coca-Cola Co. services major markets nationwide with two-liter bottles made of 25% recycled PET plastic...
Sometimes the medium is the message. When the National Council of Negro Women held workshops for people organizing family reunions -- increasingly popular events in the black community -- companies like Reebok and Kellogg signed up to exhibit their products. Other major-league merchandisers, like Procter & Gamble and Coca-Cola, distribute samples of their products in gift bags that are handed out after Sunday service to parishioners at black churches...