Word: coca-cola
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...icons of popular American culture or of America itself. While it is true that the Japanese -- like many Americans -- think twice about buying an American car, they consume more than a billion dollars' worth of McDonald's fast food each year and another billion in soft drinks from Coca-Cola...
...fact is, an original is an original. I was just as disappointed with chocolate Twinkies, which came out a few years and have since been discontinued; and when Coca-Cola tried New Coke...
...says Times Square has lost its famous gaudy sparkle? At 11:53 p.m. on New Year's Eve, Coca-Cola flipped on the switch to launch its contribution to Broadway's born-again glitz: a $3 million, 55-ton billboard featuring a four- story Coke bottle made of fiber glass. A high-tech version of the Coke sign that has reigned in various Times Square locations for 75 years, the billboard contains a mile of neon tubing, 60 miles of optical fiber and more than 13,000 incandescent light bulbs. Controlled by a robotic animation system, the giant bottle pops...
...while the 1970s ushered in an era of nostalgia. And what is nostalgia, he says, but "history without guilt"? During the past 25 years, history has become a growth industry. Memory has been commercialized. Ask Ralph Lauren. In the Reagan years, public history was privatized, so that it was Coca-Cola, not the U.S. government, that "brought you" the centennial of the Statue of Liberty. The 1980s, Kammen says, inculcated "a selective memory and a soothing amnesia...
...Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer, Lintas got the go-ahead from client Coca-Cola for a spot featuring Elton John performing before an audience sprinkled with the actual images of famous Golden Age movie stars, courtesy of the latest in special effects...