Word: coca-cola
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...colorless version of its regular cola. Colas are dark only because bottlers have traditionally added caramel coloring. But Pepsi suspects that the dark brown hue may be too heavy for baby boomers, many of whom prefer the light and the natural. Regular colas have run into increasing competition from so-called new-age beverages, which usually have light, fruity flavors. But before Pepsi takes the plunge, the company plans to do some careful market testing. The clear beverage would not replace regular Pepsi, and it might have a somewhat different flavor. Meanwhile, archrival Coca-Cola is reportedly studying a clear...
Look for Giardi to go to Matt Johnson, the Ivy Offensive Player of the Week and Coca-Cola Gold Helmet Player of the Week (for being the top football player in New England) last week for his 323-yd. performance against Brown, and Robb Hirsch off of the option. Hirsch, like Johnson, has caught fire of late, as he, too, ran for more than 100 yards against Brown...
...American tradition. "What's great about this country," Andy Warhol wrote, "is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink a Coke, too. A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor...
...forthcoming MGM-Pathe buddy flick, Harley Davidson and the Marlboro Man, starring Don Johnson and Mickey Rourke, has the folks at Harley-Davidson and Philip Morris USA fretting about a dubious portrayal of two famous brand names. MGM-Pathe demurs, citing such precedents as Cadillac Man and The Coca-Cola Kid. But in New York City the studio is taking what appears to be the opposite side of the issue. MGM- Pathe is suing a gay and lesbian organization called the Pink Panthers, which patrols the streets to protect homosexual men and women from roving gangs of gay bashers...
...examined by TIME, show no such payment. Thomas Corcoran, president of the Waterville Valley Resort, told TIME he wrote checks for the airfare, lodging and expenses of the Sununu family and other "celebrity" skiers out of a separate account funded by corporate sponsors of the McAuliffe event. Among them: Coca-Cola, McDonald's and Siemens Nixdorf, the electronics firm that was awarded a $7 million computer contract by the state of New Hampshire while Sununu was Governor...