Word: coca-cola
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...COCA-COLA...
Next month the 47-nation International Bureau of Exhibitions (B.I.E.) will choose among Venice, Hanover and Toronto as hosts for the fair. A consortium of 40 companies, ranging from Fiat to Benetton, Olivetti to Coca-Cola, is mounting a vigorous campaign for the honor, arguing that the Expo would breathe life into the area's failing economy. But the city's devotees from around the world are convinced that if Venice wins, it will be lost. "The Expo would be a biblical disaster," says outgoing Mayor Antonio Casellati. "We would be signing the city's death sentence...
...much you've got, the Deux Magots wonders what you'd like to be served. Located just across from the old church, the Deux Magots derives its strange name from two large Chinese statues that sit high up in the center of the cafe. Prices today are appalling: a Coca-Cola costs $5, a Bloody Mary $10. But as one sits on the eastern terrace of the Deux Magots in a spring sunset, looking out toward the medieval church spire across a newly installed array of lilacs, tulips and apple trees all in flower, one can hardly help feeling that...
...Coca-Cola has always been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...
...campaign is the most blatant attempt yet to take on the Real Thing's / rival. "Coke II will be directed at Pepsi drinkers," Coca-Cola spokesman Randy Donaldson admits. "It will offer them two things: real cola taste plus the sweetness of Pepsi." Coke II's packaging will even carry the red, white and blue colors familiar to Pepsi fanciers. Should Coke II succeed, market observers speculate that Coca-Cola Classic would be free to revert to its original name: Coca-Cola...