Word: coca-cola
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...Seoul venture would still show a profit, if less than the expected $65 million. Said NBC Sports president Arthur Watson, in offering customary "make good" spots to buyers of commercial time: "We have an obligation to our advertisers, and we intend to keep it." Among the reported recipients: Coca-Cola, Xerox, McDonald's and Anheuser-Busch. Many disgruntled viewers were wishing for some way that NBC could provide make-goods to them...
...benefits of the Pepsi endorsement are obvious. Granted, it lacks the tradition and lore of the Coca-Cola name, but Pepsi has that crucial newness about it, an attribute sure to lure baby boomers to the fold...
Smith keeps encountering that miracle on his pastoral wanderings. A septuagenarian lay preacher named Peter Mabuza, for example, welcomes him to his tiny township house and offers Coca-Cola and cookies, along with jocular tales of his youth, when his "baas" thrashed him for sitting on the bed of the baas' son while he helped the boy with his homework. "He t'rashed me again," Mabuza goes on, "when he caught me riding his son's bicycle instead of pushing it back from the railroad station...
...vintage Rogers. He is enlisting the aid of other unions, thus turning one company's dispute into a national issue. He is leading consumer boycotts, demonstrations and letter-writing campaigns against companies who have directors who also sit on IP's board. Thus the targets include Avon Products, Coca-Cola, Bank of Boston and the PNC Financial Corp. of Pittsburgh. In some cases, the leverage will be strong. At Rogers' urging, a district council of the American Federation of State, County and Municipal Employees is threatening to withdraw $15 million from a banking subsidiary of PNC. Reason: W. Craig McClelland...
...advertisers. PepsiCo, which had a virtual monopoly on Soviet cola sales until 1984, faces competition from Coca-Cola, now sold in eleven Soviet cities. Visa cards will be issued to Soviet citizens who travel abroad later this year. Sony's products are available only in stores that require payment in hard currency...