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After Mike Smolyansky, 40, and Edward Puccosi, 43, emigrated from the Soviet Union, one of the things they missed most was kefir. A cultured-milk product similar to yogurt but slightly effervescent, kefir (pronounced kuh-fear in Russian) is more popular in the Soviet Union and Eastern Europe than Coca-Cola is in America. So two years ago, the men, now in Chicago, set up a company called Lifeway to make and distribute kefir...

Author: /time Magazine | Title: DAIRY PRODUCTS: I Can't Believe It's Not Yogurt | 4/11/1988 | See Source »

...tracks and betting parlors. His large California real estate holdings include a $20 million home and a 157-acre site on the highest spot in Beverly Hills, where he is building a mansion. He continues to run Merv Griffin Enterprises, the TV production firm that he sold to Coca-Cola in 1986 for a reported $250 million. All told, the chairman of Griffin Co., which manages the business ventures that he still owns, is worth something like $600 million, making him one of America's richest individuals...

Author: /time Magazine | Title: From Talk Shows to Takeovers | 4/4/1988 | See Source »

...asking for the question. Jeopardy's success funded Griffin's other investments, including Wheel of Fortune, the most profitable syndicated show ever, with estimated revenues of more than $100 million a year. The two shows were the trophy properties in Griffin's sale of his production company to Coca-Cola...

Author: /time Magazine | Title: From Talk Shows to Takeovers | 4/4/1988 | See Source »

...ripe with reluctance and dismay. "If someone really and truly believes that his speech is keeping him from getting along in the world, I suppose he must change it. But he isn't paying any attention to how John T. Lupton talks. He's the fellow who sold his Coca-Cola bottling franchise here for a billion and a half...

Author: /time Magazine | Title: In Chattanooga: How Not to Talk like a Southerner | 3/7/1988 | See Source »

Back in 1928, Coca-Cola sent off 1,000 cases of its "official soft drink" on the ship taking the American team to the Amsterdam Games. Probably seemed like a grand gesture at the time. This year, just for the privilege of calling itself the official soft drink, Coke paid a cool $3 million. The Olympics went to Los Angeles in 1984, learned all about how to cut deals and sell fantasy, and made a $215 million profit. The organizers of the Calgary Games have merely taken a leaf (a maple leaf, of course) from the Los Angeles book...

Author: /time Magazine | Title: Olympics: The Olympian Games That Companies Play | 2/22/1988 | See Source »

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