Word: coca-cola
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...actual sports event, between a team from Denver and another from the nation's capital, was really only a sideshow to the biggest commercial extravaganza of the year. The broadcast's real highlight came when Pepsi and Coca-Cola unveiled their brand new commercials...
When the season finale of ABC's Moonlighting airs in May, viewers will miss television history unless they reach for their glasses. Not just any specs, but one of the 40 million pairs of 3-D glasses that the Coca-Cola company will distribute in an effort to give its pitch an extra dimension. Properly equipped viewers will see ten minutes or so of Moonlighting in 3-D, the first such network broadcast, followed by TV's first 3-D commercial, a 60-second ad for Coca-Cola Classic. The cardboard glasses will be shipped to 40,000 retail stores...
Watch out, Folger's and Maxwell House. Coca-Cola is circling the breakfast table and coffee break. The Atlanta-based company is promoting the top-selling soft drink, which has only about one-third less caffeine than coffee, as the eye-opener of choice. Billboards and radio commercials in Atlanta, New Orleans and Knoxville urge people to have "a Coke in the morning." Local bottlers echo the theme in Kentucky, Oklahoma, Virginia, Wisconsin and Florida...
Along Beijing's Xiushui Street, merchants in makeshift metal stands plaintively urge shoppers to buy jade-green grapes, bright red Coca-Cola sportswear and Begonia Flower-brand silk lingerie. A balding trader, waving a fan, hawks Christian Dior-label shirts. They cost 100 yuan ($27) abroad, he confides, but his price is only 25 yuan ($6). A real bargain. The yellow license in his stall identifies him as a ge ti hu (private entrepreneur), who sells his wares on the free market...
This year, Coke began promoting itself for the number one spot on your breakfast table, with radio commercials, posters in stores and 25 cents-a-glass restaurant deals. All Coca-Cola U.S.A. bottlers can use the ad campaign. Although the campaign is popular from Wisconsin to Louisiana, so far local bottlers haven't picked...