Word: coca-cola
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...move that may strengthen Coca-Cola in its never-ending battle with PepsiCo for soft-drink supremacy. Coke intends to sell to the public 51% of the stock in Coca-Cola Enterprises, a mammoth group (estimated 1986 revenues: $3.2 billion) of bottling and canning operations that have been spun off from the parent company. This initial stock offering, which will be the largest in U.S. history, will raise up to $1.7 billion...
...pressed, he would accept some innocuous additional measures, like restrictions on new investment in companies that do not follow principles of racial equality. In its determination not to upset the Pretoria government unduly, the Administration even let it be known that it disagreed with a decision by the Coca-Cola Co., once one of the largest American employers in South Africa, to sell its remaining holdings in that country as an expression of the company's opposition to apartheid...
...personally designed and decorated by Paley. Wyman and other senior executives briefed the directors on CBS's prospects and strategy. The presentation was later described by some of those present as lackluster. But it contained a bombshell: at the outset Wyman asked the board to authorize continued negotiations with Coca-Cola over the purchase of CBS. By implication, that meant he had already held talks of some kind; a Coca-Cola spokesman later volunteered that "there was contact, but there was nothing of substance in those contacts...
...world at 88, and has outlasted several presumed heirs. After 41 years at the helm of W.R. Grace, the multibillion- dollar chemical producer, J. Peter Grace, 73, has been overseeing a major restructuring of the company and shows no signs of stepping down. Robert W. Woodruff, longtime chairman of Coca-Cola, "retired" in 1955 but remained in control of the company for an additional 25 years, well into...
Gone are the days when candidates would appear as talking heads to tout their credentials. "Political advertising is beginning to recognize that it competes with other advertising for people's attention, which means McDonald's, Coca-Cola, Buick and Crazy Eddie," says Manhattan Political Consultant Scott Miller. As broadcast political advertising becomes ubiquitous, many observers have begun to question its efficacy. Last week's New York primary, for example, was notable for the poor return on some heavily financed television advertising. To be effective, says Miller, candidates must "use the same methods and technologies that are available to everybody. Humor...