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Last week, in a corporate-style engagement, Coca-Cola agreed to buy Dr Pepper (1985 profits: $60.6 million) from Forstmann Little, a New York-based investment banking firm, for $470 million. The deal is a retaliatory salvo in an ongoing soft- drink war. Only five weeks ago, PepsiCo announced that it was buying Seven-Up for $380 million. That takeover will give Pepsi about 34% of the $30 billion soft-drink market. By acquiring Dr Pepper, Coke will increase its industry-leading share...

Author: /time Magazine | Title: Beverages Things Go Better with Pepper | 3/3/1986 | See Source »

Whether it is diet Coke, new Coke, classic Coke, cherry Coke or some other soda, more soft-drink fans buy something sold by Coca-Cola than by any other beverage maker. No. 2 PepsiCo keeps trying hard to catch up, and last week the company may have found a way to do so. Pepsi announced an agreement to buy Seven-Up, the third-largest soft-drink manufacturer, from Philip Morris for $380 million. As part of the deal, Philip Morris retains Seven-Up's bottling plants and food division. By adding Seven-Up's 7% share of the $26 billion...

Author: /time Magazine | Title: Beverages: Joining the Pepsi Generation | 2/3/1986 | See Source »

Because of campus-wide controversy over Coca-Cola's business ties to South Africa, the Board of Control of UCLA's student store (ASUCLA) has launched a poll to determine whether students want them to keep serving Coke in their restuarants...

Author: By Teresa L. Johnson, | Title: Undergraduates at UCLA Won't Drink to Apartheid | 12/7/1985 | See Source »

...Reed, executive director of the ASUCLA, said that they would be collecting feedback until "February or March", when the Board will hand down its decision. Mcanwhile, an educational campaign to help students make up their minds was planned, with a week of campus forums offered by ASUCLA, the Coca-Cola Company and faculty and students in November...

Author: By Teresa L. Johnson, | Title: Undergraduates at UCLA Won't Drink to Apartheid | 12/7/1985 | See Source »

However, Hill warned that Coke could not be used as an effective method of birth control because sperm move too quickly into the fallopian tubes. Hill and Anderson said they are not advocating the use of Coca-Cola as a contraceptive...

Author: By Jeff Clark, | Title: One Reason To Hate New Coke | 11/27/1985 | See Source »

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