Word: coca-cola
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...DISCLAIMER at The Coca-Cola Kid's beginning so emphatically states, this is not really a film about Coke, although the recent confusion of Coke brands makes the choice of corporation ironic. It is only partially a film about American economic imperialism, a statement which Yugoslavian director Dusan Makavejev can't resist. Mostly, this film is about Americanisms, the facades that we try to present to the outside world, and how these masks are false to ourselves as much as to others...
...archetypical American facade, enter Eric Roberts ex-marine, In Search of Excellence Harvard MBA yuppie (enough stereotypes yet?), whose dissertation was on "Money as God's Muscle." As Coca-Cola's troubleshooter, he's been assigned to the untroubled Australian Division to find out what the trouble is, then take care of it. "Don't get scared" and "don't get angry" Coke warns the Australian Headquarters. The caveat seems an understatement when we see the incredible yet believable religious zeal which Roberts gives his character. Truly, he is what Kubrick had in mind in Dr. Strangelove with the solemn...
First you tear up 250 acres of California ranchland. Then you fill the holes with tons of sewage, cyanide, Nair hair-removal cream, spoiled Coca-Cola syrup, winery dregs, rocket fuel, rat carcasses, nitric acid, paint chips and fish organs. What do you get? A state-of-the-art toxic-waste-treatment facility...
Currently, all Harvard dining halls serve New Coke. According to Bauer, the Food Service doesn't have a choice of what Coke to serve because the Coca-Cola company has not yet put Coke Classic syrup into the five--gallon containers used by dining hall soft-drink machines...
Nickelodeon: 606 Comm. Ave., Boston, 424-1500. (Daily Listings.) Coca-Cola Kid: 1, 2:50, 4:40, 6:30, 8:25, 10:20; Insignificance: 1:15, 3:30, 5:50, 8:10, 10:25; Kiss of the Spider Woman: 1, 3:20, 5:40, 8, 10:30; Plenty: 1:05, 3:25, 5:45, 8:05, 10:30; Dance With A Stranger: 1:10, 5, 8:40; La Chevre...