Word: coca-cola
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...When Coca-Cola Chairman Roberto Goizueta announced in April that the company was changing the secret formula of Coke, he proclaimed that "the best has been made even better." After public outrage forced Goizueta to bring back the original brew as Coca-Cola Classic in July, he still hoped that the sweeter taste of new Coke would catch on. So far, however, the majority of Coke buyers seem to prefer the Real Thing. The company has not released comparative sales figures, but a survey by Beverage Digest showed that in seven of ten markets studied, Classic is outselling new Coke...
Gammill believes he has broken new ground. "Until now no one has been able to detect or transcribe emotion from a stock-performance chart," he says. Gammill is now setting the market performance of Exxon and Coca-Cola to music. Investors looking for a new stock may soon ask, "How does that stock sound...
With regard to Coke and Coca-Cola classic, whether we backed into our current position, "caved in" to controversy, made smart decisions, or simply got lucky, it does not matter. What matters is that we listened to consumers and as a result, we are in the best position we have ever been in our soft drink business...
Thank you so very much for writing about our product. Roberto C. Goizueta Chairman of the Board and Chief Executive Officer, Coca-Cola Company...
...runs his own company, American Ballet Theater. He speaks bravura English, full of vivid slang and the silly puns that Russians seem to love. "Let's see, how American am I?" he asks. "Well, I'm not a Yankee fan or a Forty-Niner, and I don't like Coca-Cola or pink shirts. But I love television, fast cars and corn. That's pretty American...