Word: coca-cola
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...first time in 99 years the taste of the world's best-selling soft drink has become a universal conversation topic, like the weather or money or love. Everyone has an opinion: some like the new Coke, some hate it, others do not care at all. Some believe Coca-Cola's strategists made the marketing coup of the decade, others call it a monumental blunder...
Brian Dyson, president of Coca-Cola USA, believes some people are tasting things in the new drink that are not there. Example: the new Coke is not less fizzy as some complain. "There is a zero difference in carbonation between the new and the old," he says. Dyson insists that the bickering will not work: "We are going to stick with what we have done...
...complainers, not surprisingly, are popping off loudest. To them, changing the taste of the real thing was like tampering with motherhood, baseball and the flag. The new drink, they say, is nerdy and has none of the old Coke's snap. Executives at Coca-Cola headquarters in Atlanta say they get 1,500 calls a day, almost four times the normal volume. Most of the callers, says Coke, are "concerned." And how. "I hate the new stuff," says Sharlotte Donnelly, 36, an anthropologist in Cincinnati. "It's too sweet. It tastes like Pepsi." Says Wendy Koskela, 35, vice president...
...Mullins, 57, is too angry just to gripe. A Coke drinker for 50 years, he has formed an association in Seattle called the Old Cola Drinkers of America. The group's aim is to force Coca-Cola to switch back to the original + formula or at least release it to another bottler. Mullins first set up a hotline featuring a recorded pep talk: "Let's get Coca-Cola to start making the old Coke again." After receiving 60,000 calls, the line was disconnected last week. Mullins talks about filing a class action against the company, claiming that...
...begun a campaign to bring back the old Coke. Says she: "There is only one person who likes the new Coke and that is Bill Cosby. I want to get thousands of letters, and my husband and I will take them down to Atlanta and give them to the Coca-Cola company...