Word: coca-cola
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DIED. Robert W. Woodruff, 95, former president and chairman of Coca-Cola, whose active association with the company spanned six decades until his retirement from the board last year, and whose leadership built a debt-ridden, one-product soda-fountain business into a giant multinational, making Coke a favorite in all but a few countries and merely one of the company's 250 products, which included flavor essences, citrus drinks and coffee; in Atlanta. Woodruff was also a prodigious philanthropist who gave away an estimated $350 million, much of it anonymously, to medicine, the arts and education...
...Coca-Colas mixed with cherry syrup for years were as much a part of the courtship ritual as convertibles, sock hops and holding hands. Yet the bottling company has never marketed its own version of the fountain concoction. Now it has made a better-late-than-never decision to put cherry Coke in bottles and cans, in its first flavored variation of the soft drink. When the company measured the popularity of several cola mixtures at the 1982 Knoxville World's Fair, cherry was more popular than lemon-, lime- and vanilla-flavored Cokes. Nonetheless, Coca-Cola will continue test-marketing...
Cherry Coke is the latest salvo in a tough marketing war among soft-drink makers. The new flavor could put a crimp in sales of Dr Pepper, which has a slight cherry flavor. Coca-Cola's current Pepper-type offering, called Mr. Pibb, has done poorly. This time the company hopes to ensure its new product's success by using the Coke label. It learned the magic of that name in 1983, when its diet Coke became an instant...
...peaceful day in Botswana's Kalahari desert, where the Bushmen live, a Coca-Cola bottle fell from the sky. It must, they thought, be a gift from the gods. But this glass icon brought with it the compulsions of civilization: greed, jealousy, rancor. So the family patriarch determined to take the bottle to the end of the world and drop it off. On his journey he saw the strangest things: beasts with round legs (Jeeps), and a female with strange skins on her back (the village schoolteacher), and a squad of shiftless African guerrillas. The gods must be crazy...
...also learned that even the most picayune details of pomp get top-level attention. "At one planning meeting," she reports, "I overheard the chief of Inaugural operations tell White House Adviser Michael Deaver how multicolored confetti could be made to stick to a ballroom floor: spread the floor with Coca-Cola...