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Ueberroth negotiated each contract and colleagues say his familiar reverse salesmanship--earnestly seeming to take the other person's side--was awesome to watch. He put soft-drink companies, for example, through the same kind of high-stakes contest as the TV networks. Coca-Cola, after hearing a flag-waving sell from Ueberroth, jumped its bid all the way to $12.6 million. When IBM decided not to participate, Ueberroth, who badly wanted to use their technology at the Games, called Chairman Frank Cary. The firm that sponsored the Games, Ueberroth said solicitously, would gain a global identity with the next...

Author: /time Magazine | Title: Master of the Games: Peter Ueberroth | 1/7/1985 | See Source »

...Coca-Cola Gold Helmet Awards went to Flutie as the Division I player of the year and to Gary-Errico of Lowell as the Division II player of the year...

Author: NO WRITER ATTRIBUTED | Title: YESTERDAY'S RESULTS | 12/4/1984 | See Source »

Roberto C. Goizueta, 52, board chairman of Coca-Cola, the parent company of Columbia Pictures, on his lack of box-office acumen: "When I came out of [Columbia's] Ghostbusters, I thought, 'Gee, we're going to lose our shirts...

Author: /time Magazine | Title: People: Nov. 5, 1984 | 11/5/1984 | See Source »

...considered the preserve of private colleges. The University of California, Los Angeles, will inaugurate an unprecedented drive for $200 million in November. The University of Georgia, which celebrates its 200th anniversary next year, is wrapping up a first-time campaign that has raised $63 million, including $1 million from Coca-Cola. The University of Illinois enlisted Alumnus John Chancellor to star in a 19-city teleconference as part of an effort that has raised $109 million. Observes Hayden Smith, senior vice president of the Council for Financial Aid to Education: "Competition between public and private higher-education institutions is getting...

Author: /time Magazine | Title: Education: Fierce Competition for Dollars | 9/24/1984 | See Source »

...elections, Jackson has opted for confrontation, forging all-black protest blocs to demand concessions. At Operation PUSH, he organized boycotts of white businesses in order to win more contracts and jobs for minorities. In the process he was able to wring concessions from such companies as Anheuser-Busch, Coca-Cola and Kentucky Fried Chicken. Another group under the PUSH umbrella is proving to be a political liability in quite a different way. Last month federal auditors demanded that PUSH-EXCEL return $708,431 of over $3 million in U.S. Department of Education grants awarded between 1978 and 1981. The Government...

Author: /time Magazine | Title: Pride and Prejudice | 5/7/1984 | See Source »

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