Word: coca-cola
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...second potential contender is Roy Disney, a look-alike nephew of Walt's. Disney controls about 2.7% of the firm's stock and is rumored to be gradually acquiring more. Others mentioned as possible buyers are Coca-Cola, RCA and Press Lord Rupert Murdoch. As a takeover subject, Disney will be no Bambi. Current management bitterly opposes a sellout. Last week Disney officers boosted their credit line from $400 million to $1.3 billion in order to fill the firm's war chest...
Villa Banfi's leap into winemaking at a time when large corporations like Atlanta's Coca-Cola are getting out of the business seems at first surprising. But Villa Banfi's products may be the right wines at the right time. American demand for Italian wines is strong despite a worldwide glut that has hurt growers in California, West Germany and France. In 1982, Italian labels accounted for 59% of all table wine imported into...
...Italy boosted exports to the U.S. by 250%; it now accounts for more than half of all imported wines sold in the U.S. Meanwhile, in Italy as in France, domestic consumption of wine has steadily decreased. "This generation," notes Agriculture Department Wine Specialist Rex Dull, "wants le Coca-Cola and le whisky." In the U.S., prices of foreign wines are substantially lower in large part because of the strong dollar...
...namesake Dr Pepper brand fell from 5.4% of the soft-drink market in 1981 to 5.1% last year. Moreover, the Dallas-based firm knew things might continue getting worse because it lacks the financial and marketing clout to compete effectively against the soft-drink industry's giants: Coca-Cola (1982 sales: $6.2 billion) and highly diversified PepsiCo (1982 sales: $7.5 billion). So, taking a hint from one of its old commercials, Dr Pepper has been looking for a friendly pepper-upper. Last week the company found one. Dr Pepper agreed to be acquired for $512.5 million by Forstmann Little...
...Angeles Olympics next summer will be the pride of capitalist gamesmen. For what the Yugoslavs whimsically call "the other Olympics," they have gathered $140 million from worldwide TV rights, $3 million from Coca-Cola, and various other millions from 22 corporations, including the Miller Brewing Co., Nikon and Kellogg, to put on something of their own commercial Games. Unlike the Los Angeles production, however, the 1984 Sarajevo Winter Games have required a great deal of construction. And far from refusing individual contributions as the Los Angeles committee has, the Sarajevo organizers have politely accepted $10 million from 1.4 million citizens...