Word: coca-cola
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...released by the Government Accountability Office in 2005, 99 percent of public high schools, 97 percent of middle schools, and 83 percent of elementary schools have either vending machines or snack bars that offer primarily unhealthy snacks. This is because many schools and large food and beverage producers, like Coca-Cola and Pepsi, have reached agreements by which both parties profit when schools sell a particular company’s brands. The health of our schoolchildren, however, is far too high a price to pay for increased school revenue. Just as it would be ludicrous for high schools to sell...
...Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
...sponsors--Coca-Cola, Samsung, McDonald's--sign directly with the I.O.C. We market at a national level, and we have almost 300 million euros, which is huge for Italy...
Blockbuster and Coca-Cola want to be your friend. Earlier this week, Facebook launched an advertising application that gives Facebook profile pages to companies and allow users to identify themselves as fans of that company’s products. Activity about the products will pop up on a user’s news feed, sometimes with links to the company’s Web sites. Companies can buy advertisements that would appear beneath the news feed announcements, as well as banner ads mentioning people who endorse certain products. John G. Palfrey ’94, the executive director...
...even art, shouldn't be soiled by the job of selling products. "Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. And is it not an advertisement for the Church?" he says. "If Frank Gehry builds a new headquarters for Coca-Cola, no one accuses him of trying to sell soda. He's trying to build the best building he can. And I'm trying to make the best image...