Word: coca-cola
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...hopes that Citrus Hill will put the squeeze on the two leading brands, Coca-Cola's Minute Maid and Beatrice Foods' Tropicana. In test markets in Indiana and Iowa during the past year, Citrus Hill has reportedly grabbed a respectable 14% to 17% market share. But P&G hopes to better that next year when it replaces its current Citrus Hill formula with a patented concentrate produced by freezing the fresh juice rather than boiling it. A marketing battle is likely to ensue. Said a Tropicana spokesman: "We intend to aggressively defend every area where...
...added that the House Committee served Coca-Cola at the party, held in the dining hall, and that there was a private, unrelated party in another part of the House that was serving beer that night...
...capital firm that she co-founded with former Bendix Chairman William Agee, 45, in June 1982, the same month the two were married. She said her job at Seagram, developing a strategic plan for its wine business, culminated last month with Seagram's announcement of plans to buy Coca-Cola's Wine Spectrum division for about $200 million. But Cunningham's efforts to take partial credit for the purchase were met with skepticism from some industry observers. Moreover, Seagram Chairman Edgar Bronfman says of the purchase in an interview in the Oct. 15 issue of Impact...
What's in it for the corporate sponsors? For some it maintains status, tradition and pre-eminence in their field; Coca-Cola has supported the past twelve Olympics. Others want to strut their stuff. Motorola is providing radio communications, and a spokesman boasts, "If this system were given to a third-rate world power, it would make them a second-rate world power." Buick will put out a limited line of 10,000 Centuries called the Olympia-and charge $406 extra. All the backers expect to benefit on the bottom line from the Games' luster and class...
...California vineyards, where harvesting was under way last week, Coca-Cola's departure from the business was quietly welcomed by competitors, who resented the company's aggressive marketing tactics. "Coke wasn't a gentleman in a gentleman's industry," said Emanuel Goldman, a partner of Montgomery Securities in San Francisco. It is expected that the tough advertising that Coca-Cola fostered will probably end. Meanwhile, wine prices are likely to start increasing, largely because of a predicted small 1983 harvest. Seagram's may be getting deeper into wine at the perfect moment...