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...Coca-Cola accuses Procter & Gamble of trying to uncover its confidential operational plans. Hertz charges Avis with unfair trade practices for hiring away 18 managers with knowledge of secret operational and financial information. Squibb goes to court to block Diagnostic Medical Instruments from pilfering data about its cardiac monitoring systems. S.B. Thomas sues Entenmann's for filching crucial details about the equipment and ingredients used to make the famous nooks and crannies in its English muffins...

Author: /time Magazine | Title: Protecting Corporate Secrets | 9/19/1983 | See Source »

...comes aspartame, which has been tested to a fare-thee-well by the Food and Drug Administration. Last week Atlanta's Coca-Cola introduced a new version of its diet Coke, containing a blend of saccharin and NutraSweet, drugmaker G.D. Searle's trade name for the aspartame. The new Coke is already on sale in Birmingham and will appear in Chicago, New York City, Washington and all other major American markets by year...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

Diet Coke, which so far has been sweetened entirely with saccharin, made its debut a year ago and has since become the fourth-bestselling soft drink in the U.S. Some Coke lovers claim the drink has an aftertaste, but Brian G. Dyson, president of Coca-Cola USA, said the new diet Coke will deliver better flavor and attract male consumers, who are "less likely to make taste sacrifices for dieting...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

...Coca-Cola's announcement put it ahead of archrival Pepsi-Cola, which is not happy over Coke's head start. Said one official curtly: "Pepsi will announce its plans in the near future." Coke's move marks the first time in 30 years that a major producer has led the market with a new drink. Innovations usually have come from smaller bottlers. By moving first, Coke will act as a giant magnet to draw others to aspartame faster...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

Jackson's agreements with corporations are relatively recent, and their long-term impact is impossible to predict. Since 1981, PUSH has signed contracts with five firms: Coca-Cola, Seven-Up, Kentucky Fried Chicken, Burger King and Southland Corp., which owns 7-Eleven minimarkets and Chief auto-parts stores. Jackson's goal in these agreements, which are not legally binding, is to get a dollar's worth of economic benefits for blacks in return for every dollar blacks spend on the companies' products, as determined through market research...

Author: /time Magazine | Title: Sowing Seeds and Moving On | 8/22/1983 | See Source »

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