Word: coca-cola
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...didn't take long for me to realize that Italy was different. I had landed an internship with Coca-Cola in Milan and on my first day I showed up at the office bright-eyed and bushy-tailed, eager for a challenging summer work experience...
...already begun scouting the cola business. Late last year it announced a deal to buy Coca-Cola Bottling Mideast Inc., an independent company that bottles Coke and other soft drinks in several Kentucky cities. That plan upset executives at Coca-Cola Co. in Atlanta, who fear that P & G will learn the secrets of Coke's success and apply them in selling its own drinks, including perhaps a new cola. Coke quickly got a Georgia state court to issue an order temporarily blocking P & G's purchase, and the case is now before a federal judge in Atlanta...
...come up with a special process to package a fresher-tasting orange juice. It has mounted a classic P & G campaign to promote Citrus Hill brand juice in Iowa and Indiana with cents-off coupons, free samples and a TV advertising blitz. This venture marks another bold confrontation with Coca-Cola, which makes Minute Maid, the bestselling orange juice...
...that for legal reasons she could not talk about the opportunity for at least a month. There was speculation, all of it wrong, that she was headed for a top position in a new studio to be formed by CBS Inc., Time Inc.'s Home Box Office and Coca-Cola's Columbia Pictures. Better guesses had her going to or starting an independent production company, where Tinseltown's big money...
...Coca-Cola Company added Diet Coke to its soft drink roster to "expand in an expanding market," John E. Bazaire, central division manager of New England Coke, said yesterday...