Word: coca-cola
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...Star Wars, without the razzle-dazzle light shows and battle scenes. Blade Runner may take the prize for special effects this summer, even with stiff competition from Tron and E.T. Extra-Terrest-rial. In addition, Blade Runner's throw-away humor, such as midget vandals and 21st century Coca-Cola billboard ads, provide a touch of campy humor which does help to compensate for the film's flaws...
...COOL to be middle-aged. The same generation that 15-odd years ago in its flaming youth stole the stage is now dragging culture-consumers of all ages and sensibilities through its mid-life crisis. The children of Marx and Coca-Cola, as Godafd described them in his wonderful 1966 film Masculin-Feminin, are now the adults of EST and Perrier. And their movies--An Unmarried Woman, The Goodbye Girl, Kramer Versus Kramer, and now Shoot the Moon--are self-centered and, mostly, boring. Television is now catching on, with ABC offering a TV-movie that cashes in on both...
...Wall Street, however, investors did not generally think that Coke would go better with Columbia. The beverage firm's stock dropped 2¼ points the day of the announcement and 1⅜ more the following day. Coca-Cola finished the week at 31¼, compared with 34⅜ the week before. Said the portfolio manager of one of the largest pension funds, who was without a Coke or a smile: "I think Coca-Cola's paying too much, and I'm not excited about Columbia." The offer works out to about $70 a share for the movie...
Analysts also wondered what Coca-Cola, which has promised not to interfere with Columbia's management, knows about the entertainment business. Goizueta inists that his firm has already been in that field. Says he: "We felt entertainment made a lot of sense for Coca-Cola for the simple reason that we've been in the entertainment business for almost 100 years. After all, we sell a little moment of pleasure, and that's what entertainment...
...Coca-Cola can test that record in May when Columbia releases Annie. The film version of the Broadway musical cost $40 million to make, and it will have to be a blockbuster to earn a profit. Regardless of how the film fares, however, Columbia and its shareholders now have less need for worry. In the soft-spoken Goizueta, they have found their own Daddy Warbucks...