Word: coca-cola
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...winner was sometimes determined by who sat in the Oval Office. PepsiCo Chairman Donald Kendall got the right to bottle and sell Pepsi in the Soviet Union in 1972, when his friend Richard Nixon was in the White House. After Jimmy Carter moved to Washington, his old Atlanta pal Coca-Cola Chairman J. Paul Austin captured the exclusive right to sell Coke to a billion Chinese. Rarely, though, has the Coke-Pepsi rivalry gone so far as in Thailand, where it has now led to two deaths...
...Coca-Cola did in fact contain cocaine until 1906, when the company had to drop the drug from its secret formula...
...points last week, earning Harvard about $3.25 million. Coca-Cola gained a point, adding roughly $100,000 to Harvard's portfolio value. Kodak's gain of 2 7/8 offset the near-$700,000 loss caused by Xerox's 2 1/2-point decline. And AT&T's additional 1 3/4 points netted Harvard about $1.5 million...
Only a few companies check job seekers with anything like the thoroughness of the FBI. One is Coca-Cola, which may spend up to six months examining all the college and occupational data submitted by an applicant. Most other firms use more informal, and often inadequate, methods. They depend primarily on the savvy of executives doing job interviews, or the corporate personnel department, to catch cheaters. Polaroid verifies college claims only for recent graduates. A personnel director, Donald Fronzaglia, insists that few people can bluff their way into the company's high-technology jobs...
Howard Deichen has even brighter prospects. A '77 M.B.A. from Northwestern, he joined Northwest Industries at $25,000, was assigned to a planning and acquisitions group, helped arrange the purchase of a $200 million Coca-Cola bottling operation in Los Angeles, then became a special assistant to Northwest President Ben W. Heineman. When Northwest organized NWT Natural Resources Co. earlier this month to drill for oil and gas, Deichen was made president. Now, at 28, he is getting a salary and bonuses that may hit $75,000, plus handsome stock options. He still skips off occasionally for long weekends...