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...second liberation," when the radical Gang of Four, including Mao's widow Jiang Qing, was toppled from power and the new leaders embarked on pragmatic policies. By now, some relaxed features of life are taken for granted: the return of romantic drama to TV, glossy billboards advertising Coca-Cola and Sanyo tape recorders, and at least a superficial measure of personal ease that came with the end of militant Maoist campaigns and marches. Still, Chinese intellectuals seriously question how much such relaxation can help to truly revitalize a country that is still poor and backward...

Author: /time Magazine | Title: CHINA: Beyond the First Euphoria | 4/28/1980 | See Source »

...companies that have paid to sell their products through the Moscow Olympics include Coca-Cola, Levi Strauss, Wrigley, Burger King, McDonald's and Gillette. Most have now tentatively abandoned sales plans. Levi Strauss, which gave the U.S. Olympic Committee $275,000 and planned to supply $2.5 million worth of athletes' uniforms free, is redesigning a planned $8 million Olympic TV advertising campaign...

Author: /time Magazine | Title: Business: Busted Bonanza | 3/31/1980 | See Source »

...some firms, though, the Olympic boycott may mean more than just a temporary setback and the ruination of an expected sales bonanza. Levi Strauss's negotiations to build a blue-jean plant in the Soviet Union could be damaged by the boycott. Coca-Cola saw the Olympics as its first major penetration of the Soviet market, which Pepsi-Cola so far has cornered. The company had already sent Moscow large supplies of the concentrated Coke syrup. But last week Chairman J. Paul Austin told his old friend and fellow Georgian Jimmy Carter that the company would abide...

Author: /time Magazine | Title: Business: Busted Bonanza | 3/31/1980 | See Source »

...foreign coexists with the Brazilian. My friends had both Guarana, a Brazilian soda made from an Amazonian fruit, and Coca-Cola in their refrigerators. We would go to a club to hear a singer from the state of Bahia--the "bulge" in the northeast of the country--chant rhythmic, Brazilian music and then drive along the beach, listening to Emerson, Lake, and Palmer on the radio. But there are the adaptations. I learned that the Portuguese word for razor blade, gilete, is also slang for "bisexual" (two sides of a razor blade...

Author: By Rich Strasser, | Title: Beyond the Copacabana | 3/15/1980 | See Source »

...Benjamin on a novel called On the Brink. It describes the aftermath of an OPEC price increase to the then incredible level of $38 per bbl. The populist Federal Reserve chairman decides to help the President, plagued with 25% inflation, by printing money night and day. The result: Coca-Cola sells for $1,350 a sixpack, short cab rides cost $6,000 and wheat is $5 million a bushel. Soon violent rioting breaks out, and thousands die. In both history and fiction, the first step in any government's cure for hyperinflation is to convince the people that...

Author: /time Magazine | Title: Business: Hyping the Inflation Rate | 3/10/1980 | See Source »

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