Word: coca-cola
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...James Schlesinger, the intelligent but somewhat arrogant Secretary of Energy. He will be replaced by yet another sometime Georgian, Charles W. Duncan Jr., who was the president of the Atlanta-based Coca-Cola Company before becoming the Deputy Secretary of Defense...
...chemical engineer and roustabout for the Humble Oil and Refining Co. After serving in the Army Air Corps during World War II, he joined a family firm, the Duncan Coffee Co. (later Duncan Foods), and in 1958 became its president. Six years later, when the company was merged into Coca-Cola, Duncan moved to London as head of Coca-Cola's European operations. He became president of the Atlanta-based firm in November 1971, at a time when Jimmy Carter was Governor of Georgia, but quit less than three years later because he wanted to go back to Houston...
John Paul Austin. Rowed on the U.S. Olympic crew in 1936. Graduated from Harvard Law. Decorated as a World War II Navy lieutenant commander. Caught the eye of legendary Coca-Cola Chairman Bob Woodruff, who recruited and groomed him. Became chief in 1966. Earns in the high six figures. Is a buddy of fellow Georgian Jimmy Carter. Taught himself passable Japanese. Works in an Atlanta eyrie among Oriental antiques and photos of his handsome wife. Spends more than half his time traveling, largely to the 135 countries where Coke does business. Has a rather radical idea: the whole world...
Food can be grown in the most hostile environments, Coca-Cola's technicians have discovered. In the deserts of Abu Dhabi, for instance, they are raising quantities of plump tomatoes, cucumbers and beans for 10? per Ib. The trick is to grow them under an inflatable plastic dome, which captures the air's available moisture instead of allowing it to evaporate under the searing sun. Also, J. Paul Austin explains, carbon dioxide is pumped in from diesel exhausts, and the gas promotes plant growth...
...what excites him most is something much simpler. In Brazil and Mexico, Coca-Cola is selling soft drinks that contain up to one-third of an adult's entire daily vitamin and mineral requirements and 10% of the protein needs. The Mexican drink has a long-haired brand name, Samson, and orange or mango flavors, though Coke can give it any color and taste the customer wants, even split pea. It is made from the whey that is left over from cheese manufacturing; using this protein-potent residue has a double benefit because most whey now is dumped into...