Word: coca-cola
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...voracious appetite for acquisition. It also has pushed into computer services, retail gift stores, publishing (Putnam) and finance (Colorado's Columbia Savings and Loan). Last week MCA decided that all these things would go better with Coke. It offered $30 each for all the common shares of Coca-Cola Bottling Co. of Los Angeles. Total price: $140 million...
That was not enough for CCLA managers, who denounced the MCA offer to shareholders as "not being representative of the inherent worth of your company." Coke-L.A., they pointed out, is about to wrap up a deal of its own to acquire Coca-Cola Bottling Co. of Mid-America. That would extend CCLA's marketing turf from Hawaii and the West Coast eastward. Both companies, like about 500 other Coke bottlers, are independent of the monster Coca-Cola Co. of Atlanta, which supplies bottlers for a fee with Coke syrup and rights to the trademark. The bottlers...
...trademarks or risk losing them without compensation. Xerox, for example, spends some $100,000 a year for ads explaining that its corporate name is not a synonym for making a photocopy but the registered trademark for a specific process involving only Xerox machines. In the U.S. alone, the Coca-Cola Co. retains three lawyers to stand guard over the trademark "Coke." Other companies like IBM, RCA and Gillette also retain full-time trademark attorneys to keep products built by advertising into household words from becoming just household words. Even Britain's Freddy Laker has hired a Washington lawyer...
...goods clerk to successful lawyer. But Adler's faith in America is severely tested when he defends a young Jew accused of murder. The victim is a 14-year-old Christian girl, and the defendant is the plant manager of a new soft-drink firm that strongly resembles Coca-Cola in its formative years. Deep and violent prejudice shows itself as angry crowds clog Savannah streets during the trial. Here Kluger (author of last year's widely praised Simple Justice, an account of the Supreme Court's 1954 anti-segregation decision) borrows from history by making inventive...
...casinos in England are its most profitable operation; they earned $10 million last year. Playboy plans a $50 million gambling palace in Atlantic City, N.J. Daniels also wants to license use of the company's trademark, the Playboy bunny, which he calls the "best in the world after Coca-Cola." A first step: Optipatent Ag, a Swiss optical manufacturer, will pay P.E.I, to splash the bunny over its sunglasses...