Word: coca-cola
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...been leveling off. Now, in an expansionary effort, the company has decided on a bold gamble: beginning in early summer, Perrier will try to crack the U.S. Thus it will take on the world's richest and roughest soft-drink market, which is dominated by such giants as Coca-Cola, PepsiCo and Seven-Up, not to mention scores of home-grown mineral-water bottlers...
...short, it looks like a good weekend for lefties of various shapes and sizes. Those of you who can't get enough of them Georgia peaches (they say they're mighty sweet, but hell, I never even knew they grew anything but Coca-Cola bushes and presidential timber until I heard the song) can catch James Talley, Bob McCarthy and Beverly Rush this weekend at Passim. Shows tonight through Saturday at 8:30 and 10:30 pm. Admission is $3.50. Next week: Jaime Brockett plays folk guitar and Lew London, the "eastern king of western swing," holds court; same days...
...fortunes was due to the fact that Mobutu belatedly shipped additional pay, food and weapons to his 4,000 soldiers in Shaba. In the interests of boosting their morale, he made a rather bizarre request of Washington: that some 16,000 cases of canned Coca-Cola be included in the $15 million in "nonlethal" military equipment the U.S. is sending to Zaïre. It seems that potable water for the thirsty soldiers is in short supply in Shaba, while Zaïre's own Coca-Cola plants produce the soft drink only in bottles, which could easily break...
Changing Recipes. Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...
...jellies, sugarless chewing gum and even some familiar toothpaste tastes will have to be drastically altered. Sweet 'n Low and other sugar substitutes may vanish from the table, forcing dieting coffee and tea drinkers to take their favorite brew straight-or with sugar. Leading soft-drink manufacturers like Coca-Cola and PepsiCo are promising to continue marketing diet drinks, presumably by reducing sugar content of some beverages, resorting to sweeteners like high-fructose corn syrup, and perhaps adding citrus or other flavorings. But some of these newcomers may be richer in calories than saccharin-sweetened brands...