Word: coca-cola
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...Atlanta as a three-member (two principals and a secretary) advertising agency. As late as 1973 its billings were $6.3 million; this year they are expected to hit $30 million. In 1975 the agency picked up three Clios, the advertising equivalents of Hollywood Oscars. Last week it swiped Coca-Cola's national Fresca account from New York-based Interpublic...
Issued in mid-August by Rep. Benjamin Rosenthal (D-N.Y.) and the Center for Science in the Public Interest, the analysis characterizes the School of Public Health's Nutrition Department as "riddled with corporate influence," noting that its benefactors include the Kellogg Co., Gerber Products, Coca-Cola, Oscar Mayer & Co., and the Amstar Corp...
Last week Carter met with 52 of the nation's top corporate executives at New York's "21" Club (see ECONOMY & BUSINESS). One of the hosts was a friend from Atlanta, Coca-Cola Board Chairman J. Paul Austin. Carter strongly endorsed free enterprise-as he had to the convention-and had friendly words for multinational corporations. Said he: "I have never had a goal for Government to dominate business...
...COCA-COLA BEAT COCA-COLA blared the strange headline in a recent newspaper ad in Dallas. Starkly pictured beneath the message was the soft drink's familiar hourglass bottle flanked by two glasses, one marked M, the other Q. Thus opened what is becoming one of advertising's most bizarre feuds. It pits the nation's leading soft-drink maker, Coca-Cola, against its closest ranking competitor, Pepsi-Cola, in a taste bud to taste bud donnybrook that for sheer zaniness outdoes anything the ad world has seen in years...
Thirsting for bigger sales, Pepsi extended its taste-test campaign to Michigan two months ago. And last week it moved into Los Angeles and New York, the country's richest markets, with the message: NATIONWIDE MORE COCA-COLA DRINKERS PREFER PEPSI THAN COKE. Anticipating the move, Coke had already launched a campaign with the theme NEW YORK PREFERS COCA-COLA TO PEPSI...