Word: coca-cola
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...with the patrician F.D.R. and his zealous New Dealer's, and in 1940 he quit his Cabinet and national party posts, suggesting that F.D.R.'s decision to run for an unprecedented third term had foreclosed his own ambitions for high elective office. Farley became head of Coca-Cola's foreign operations but never lost his taste for politics. He made plans to be on hand, smiling and greeting old friends, at every Democratic convention-up to, that is, next month's party jamboree in Manhattan. He was turned down as a delegate by New York Democrats...
...lines for 1600 Pennsylvania Avenue were two of the arts' most potent names: Lyricist Alan Jay Lerner of My Fair Lady and Camelot fame and West Side Story Composer Leonard Bernstein. The show, about the lives and times of 13 early Presidents, was a Bicentennial natural, and the Coca-Cola Co. eagerly footed the $1.2 million cost of bringing a 45-member cast and a 30-piece orchestra together for five weeks of rehearsals in New York and tryouts in Philadelphia and Washington. But when it finally reached Broadway's Mark Hellinger Theater, the critics found its view...
...which the entire show turned, was an incredibly complex white-black Upstairs, Downstairs, a slice of a century of White House life expressed as a play within a play. Last week the survivors of the disaster were wondering what went right. Given the magic of the names involved, Coca-Cola and most of the 1600 actors bought the project on blind faith. Versatile Lead Ken Howard, who played all 13 Presidents, took the job without having seen a line of Lerner's book. British Actress Patricia Routledge, who played all the First Ladies, had heard only one song...
Idea in Rehearsal. At Coca-Cola, which signed on as a backer because Chairman J. Paul Austin, a chum of Lerner's at Harvard in the late 1930s, had been looking for "something meaningful" as a Bicentennial project...
...image that one people conjures up about another. Pell-mell you would doubtless see the landing of the G.I.s in Normandy, Roosevelt, Ike and Kennedy, Wall Street, cavalcades of Indians in the Far West, Al Capone, Marilyn Monroe, Marlon Brando, Muhammad Ali, pretty majorettes, West Side Story, bourbon and Coca-Cola, man's first steps on the moon-with a musical background of Louis Armstrong and Duke Ellington...