Word: coca-cola
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From a corporate point of view, the world has become more difficult because almost no crisis is just a local issue. Coca-Cola learned that lesson in 1999, says Dezenhall, when several Belgian children reportedly were sickened after drinking the soft drink. Soon afterward, similar reports appeared in France and other European countries. Coke responded slowly, he says, and underestimated how quickly Europe's simmering anti-Americanism would snowball into a p.r. disaster. "When outrage takes over, there is no emotion more powerful than the urge to place blame," Dezenhall says. "Coke found itself the beneficiary of an entire continent...
...Coca-Cola has always used coca leaves for flavoring," says Luis Cutipa, Bolivian Director of Coca Industrialization, explaining that until 2003, Illinois-based Stepan Chemicals, which imports coca leaf under license from the U.S. Department of Justice and is reported to supply a narcotic-free derivative to Coca-Cola, bought leaves from Bolivia. Now, it buys from Peru. (The Peruvian government disclosed in 2005 that 115 tons of leaves are sent annually to Stepan...
...Coca-Cola refuses to discuss any aspect of its secret formula, while Stepan did not respond to requests to discuss its relationship with Coca-Cola. This coca without the cocaine element is the only exemption allowed by the U.N. for the plant's usage outside of the Andes and it is not clear whether patent law would allow Bolivia to use the same process as Stepan does to remove the cocaine alkaloid...
...latter spot, prominent moments in black American history are listed next to a shape-changing Coke bottle. At the conclusion, we’re informed that “Coca-Cola Celebrates Black History,” and, after a brief pause, “Especially Today...
It’s of the utmost importance that we celebrate our heritage, but of equal importance is proper perspective. Frito-Lay and Coca-Cola, so intent on feeding the niche market that is tired of seeing grown men kissing and ripping their chest hair out, have failed to keep that in mind...