Word: coca-cola
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...massive Canto General, an epic on the origin of the Amer icas, he proved himself to be the continent's most creative and authentic literary voice. In one of its best-known sections, The United Fruit Co., he mockingly writes of "Jehovah" parceling out the universe to "Coca-Cola, Inc., Anaconda, Ford Motors, and other entities," while the United Fruit Co. "reserved for itself: the heartland/ And coasts of my country...
Outside of Ford's gigantic River Rouge plant in Dearborn, about five miles west of downtown Detroit, there is a small square with a few luncheonetres and several bars, all of which advertise Coca-Cola. At least two of them display prominent signs indicating that they specialize in imported Arab foods. Arab tongues are the rule on the street corners...
Millions of TV viewers would recognize this bouncy ballad, sung in the buttercup-bright tones of Nashville's Dottie West, as the music for the current Coca-Cola commercial. A month ago, with a few alterations in the lyric, it also was released as Dottie West's latest RCA recording. As such, it is a sign of a growing trend in the country music field to convert jingles into singles. Country music is not only becoming unabashedly commercial, as purists frequently complain; now commercials are becoming country music...
...credit, if that is the word, for the trend belongs to Songwriter Billy Davis, 38, a former singer (The Four Tops) and record executive (Chess Records) who is now a vice president and music director of Manhattan's McCann-Erickson advertising agency. Davis collaborated on the 1971 Coca-Cola commercial, which as a single, I'd Like to Teach the World to Sing, sold over a million records. He and Dottie West wrote the current Coca-Cola hit, and he and McCann-Erickson Creative Director William Backer wrote the lyrics for the Miller beer single. There is some...
...streets. Leftist guerrillas roam the cities and countryside alike, terrorizing public officials and business executives. In the past two years, there have been more than 200 kidnapings and about $80 million has been extorted in ransom money, chiefly from big business concerns. Some multinational corporations, such as Coca-Cola and Otis Elevator, have evacuated their executives. The economy is blighted. Between January and May, the cost of living had risen 67%; though emergency measures have arrested the climb for the moment, inflation remains a specter. Beef exports, the biggest source of income, have slumped despite the fact that world markets...