Word: coca-cola
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...this year, a few ads tried to do a little bit more. Conveniently using the fact that it’s Black History Month, Frito-Lay and Coca-Cola attempted to elevate the impact of the game and its commercials to a place where they shouldn?...
...paper in 1992 and has turned them into a multimedia empire. In addition to writing his books, Gitomer is the host of "Selling Power Live," a monthly audio training program; two websites gitomer.com and trainone.com) and corporate training seminars--more than 100 a year, to such companies as Coca-Cola and Caterpillar, for $30,000 apiece...
...China's fourth largest city, it is catching up to the world's richest at a blistering pace. It has a booming economy, escalating incomes and 10.8 million people--more than New York City. Wooing the newly wealthy of Chengdu is a top priority for consumer companies from Coca-Cola to General Motors to Christian Dior. Chengdu is only one of several mammoth metropolises--like Chongqing, Wuhan and Xi'an--experiencing similar booms of investment, wages and jobs...
...Coca-Cola wants to maintain its reputation with young people and keep them customers for life. University-wide contracts are crucial to this loyalty. A boycott that successfully forced a university’s administration to terminate its contracts and divest in Coca-Cola (which has happened at colleges such as Smith in Amherst, Massachusetts) is a real way for students to do something about the company’s business practices...
...threat of such a boycott and the negative publicity associated with it are the key issues that (thankfully) pushed Coca-Cola to agree to investigations last spring. But again, the only way that workers can be saved from losing their jobs is if the protesters demonstrate their own willingness to pay more for products. As Coca-Cola could see from Killer Coke’s campaign to incorporate local soda makers into Harvard University Dining Services (which likely would have cost more money), money is less of an issue than humanity...