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...that sell the nation's products. Powerful critics in and out of Government are bent on forcing tough reforms. The Federal Trade Commission in particular has been working inventively to root out deceptive ads. In a variety of actions it has challenged some advertising of giant companies including Coca-Cola, ITT, Continental Baking, Standard Oil of California, Du Pont, Mattel and MacDonald's hamburger chain. In response, ad agencies and their clients are now taking their most serious step yet toward self-regulation...

Author: /time Magazine | Title: ADVERTISING: Promoting Self-Policing | 6/14/1971 | See Source »

...grenades (RPGs). One group wiped out the 155-mm. howitzers, another tossed tear gas grenades and satchel charges into the TOC, killing or wounding virtually everyone inside. Methodically, the others went from bunker to bunker, blowing them with satchel charges, RPGs and, in some cases, homemade grenades fashioned from Coca-Cola cans. One G.I. stayed alive by playing dead; a sapper came up, removed the American's wristwatch, and then went...

Author: /time Magazine | Title: The World: The Massacre at Fire Base Mary Ann | 4/12/1971 | See Source »

...Pigs" button, her bib overalls or her carefully teased blonde Afro wig. He didn't even wince when she accidentally let loose a - and a - over the Chianti, and a Holy -! and a - during the spaghetti. In fact, I could only see the faintest spark behind his Coca-Cola green glasses when she patted his shiny bald dome. I knew, though, that somewhere behind those shades Luke was figuring exactly how many kilowatts it would take to straighten out that Afro and melt those buttons. "She is a nice girl," he hissed to me. "But she is a Wasp...

Author: /time Magazine | Title: Time Essay: SOB STORY, OR, A BESTSELLER BESTED | 3/1/1971 | See Source »

...honor munched on a hunk of roast lamb as a local entertainer offered animal imitations. "Monsieur le Président, I'm a cock," the man announced, crowing convincingly. "Monsieur le Président, now I'm a dog," he then barked. As the guest sipped Coca-Cola and Evian water, a group of Moorish women serenaded him in Arabic: "De Gaulle entrusted his testament to Georges Pompidou. Welcome." Thus did the 200 guests at a meshwi, an Arab-style barbecue, greet France's President on his arrival in the Mauritanian capital of Nouakchott last week...

Author: /time Magazine | Title: AFRICA: The French Tie That Binds | 2/15/1971 | See Source »

...whispers, distrust all government functionaries and shy away from decisions. One Leningrad doctor, hired by a health insurance company, was aghast when his new boss told him to pick a vacation date. In Jerusalem, a newly arrived photographer from Moscow hesitated when TIME Correspondent Marlin Levin bought him Coca-Cola at an outdoor café. "It was a reflex action," the photographer explained sheepishly. "In the Soviet Union, Coca-Cola is the archsymbol of the imperialist and the aggressor. But here in Israel it's safe to be an aggressor, no?" He drank the Coke...

Author: /time Magazine | Title: The World: The Few Who Got Out | 2/8/1971 | See Source »

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