Word: coca-cola
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...Make Your Own World" is a delightful teaching aid that Coca-Cola includes in its new ecology kit, a promotional giveaway for school boards. To date, Coke bottlers have distributed 4,000 kits nationwide, and every teacher who has seen it wants...
...jungle-motif dining area with waiters and waitresses in safari suits, and a plushy retreat opposite the bar-offer a wide-ranging mixture of French and American food. There are hamburgers and hot dogs-and quiche Lorraine and hifsteck tartare as well: Moët et Chandon champagne and Coca-Cola are both on the menu. Empty seats are interdit. "We want Le Drugstore to be a meeting place,'' Caroline Solovei says, "and if there's space at a table, we'll shoehorn another couple-or a single-in. It's terribly easy to strike...
...hors d'oeuvres, for example, he advises Squirt, or a dry cola like Royal Crown; with oysters, Bitter Lemon. "Any white soda pop," he suggests, goes well with chicken. Orange Crush, on the other hand, is "particularly nice with duck or goose." Red meat, of course, demands either Coca-Cola or Pepsi-Cola. Dr. Pepper is splendid with game. A celery tonic or chocolate phosphate complements corned beef and pastrami, although "for the adventurous, an egg cream may be most pleasing." With cheese, almost anything goes, and for fruit and nuts, root beer is "almost perfect...
...commission directed Coca-Cola to stop advertising its Hi-C drink as particularly rich in vitamin C and "uniquely suitable" for children, because, said the FTC, it is neither a "sensible" nor economical source of nutrition. Also, the FTC ordered Standard Oil of California to quit promoting its Chevron F-310 as a nonpolluting gasoline, because, the commission contended, it contained only ordinary detergent used by many refiners. Unlike past FTC orders, these two require that any ad making such claims for either product during the next year must prominently include the FTC allegations. Officials at Coca-Cola and California...
...environment theme can have competitive disadvantages. Coca-Cola is running a series of messages urging customers to use returnable bottles and thus reduce litter. But Pepsi-Cola came out with an ad showing its own nonreturnable bottles. The punch line: "You'll never get a second-hand bottle from...