Word: coca-cola
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Even with the best of intentions, corporations sometimes have a tough time keeping pace with demands for social reform. Consider the case of the Coca-Cola Co. It has exemplary programs for hiring the hard-core unemployed and controlling pollution. But just after Earth Day, the company was singled out by pollution protesters, who dumped mounds of nonreturnable bottles at its Atlanta headquarters. Lately Coca-Cola has found itself a target of criticism in a more serious matter that it has too long neglected: its treatment of migrant workers...
...outdoor plumbing) and have little in the way of the employee benefits that have become an American norm. Children work in the fields partly to maintain the family income, partly because their mothers simply cannot afford to stay at home to look after them. To answer for his company, Coca-Cola President J. Paul Austin was called up before the subcommittee. Rather than try to defend Coca-Cola's record, Austin was refreshingly candid. He concluded that the living conditions of the workers are indeed "deplorable...
...Cesar Chavez's drive to organize California grape pickers (see THE NATION). Austin sent J. Lucian Smith, president of Coke's food division, to inspect the Florida groves. Smith reported back to him that the workers' living conditions "could not in conscience be tolerated by the Coca-Cola...
Social critics may charge that Coca-Cola took a long time to act, and that its timetable for progress is exceptionally drawn out. That may be true, but at least Coke has produced a promising program that other companies might well emulate...
...girl from Taiwan, Chi Cheng spent much of her trip to Rome for the 1960 Olympics carrying the baggage of male athletes. "It was my first time out of the country," she says, "and I was in shock. I had never seen Westerners before, or Negroes or television or Coca-Cola or eyes different from mine." Everything was so new and strange, in fact, that the prospect of running against Caucasian girls embarrassed her. She finished last in her qualifying heat in the 80-meter hurdles...