Word: coca-cola
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...Business is harder to come by," says Saul Zeidman, vice president of Allied Stores. Accordingly, many merchants and manufacturers are revising their advertising to emphasize sound value and cost-savings. For example, Coca-Cola is promoting its 16-oz.-bottle package as the "best buy per ounce" in soft drinks, and Westinghouse Electric stresses "the most refrigerator for your money...
...with it. No matter that it was 1 o'clock on a hot Monday afternoon, hardly the time to set out into the blistering, arid desert. James Pike, 56, and his wife Diane, 31, hopped into their rented white Ford Cortina, armed only with two bottles of Coca-Cola, sunglasses, a small camera and a map, and drove out of East Jerusalem into the wilderness...
...drive down to Bulgaria every summer loaded with sheepskins, do a brisk seaside business with West Europeans. And everyone-capitalist or Communist-can now refresh themselves with Kaba Kara under the brilliant Bulgarian sun. Once regarded in the Communist world as the very symbol of American and capitalist decadence. Coca-Cola is now bottled in Bulgaria under U.S. license...
...that borders on irresponsibility. It includes one marvelous establishing shot of the Brazilian people: a tightly packed ferry nudges into dock, the retaining rope falls, and Brazilian men and women come running towards the camera in slow motion. Much of the rest of the footage comes on as a Coca-Cola travelogue, complete with the familiar dialectic of Old and New: large cathedrals, ornate Spanish architecture, monuments and statuary versus shots of the people gaily swinging through the busy streets of Brazil's modern cities, qua qua. And there to help them is American business, working and playing to build...
...conscience, said the boy, whose name was Peter Pfeiffer. "I make movies; I rather enjoy the peaceful joy of framing the world in 16-mm. segments. I drive from place to place in my old Ford station wagon and attempt to capture the movements of people. This is the Coca-Cola of my life. But as I work I can feel large round eyes watching my every move. Hungry children have large round eyes, and there are lots of hungry children. One person dies every eight seconds from malnutrition, and many of these people are children...