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Vitasoy is a milky brew that is enriched with vitamins and offers 5.9 gm. of protein in every bottle, or as much as a dish of spinach. A 6½ oz. bottle costs 310, compared with 4 4/5? for the same size bottle of Coca-Cola. Sold either chilled in warm weather or warmed in cold, Vitasoy has captured 25% of the Hong Kong soft-drink market. This year an estimated 78 million bottles, second only to Coca-Cola's 100 million, will be sold from sidewalk stands, sampans and grocery stores for a total...

Author: /time Magazine | Title: Southeast Asia: Sipping Soya Through a Straw | 11/15/1968 | See Source »

Computer technology is bewitched with superstition. For one thing, today's young cyberneticists tend to anthropomorphize their tools. Tom Allison, 25, a Coca-Cola executive in Atlanta, is convinced that his computer is feminine. "She keeps cutting me off at the most inopportune times," he complains. A programmer in Los Angeles will not feed blue cards into his computer-he feels she deserves pink. Seymour Greenfield, a research manager for the military DRC-44 computer program at Dynamics Research Corp. near Boston, complicates the matter further, " I hired everyone building the computer by the zodiac signs under which they...

Author: /time Magazine | Title: Essay: THAT NEW BLACK MAGIC | 9/27/1968 | See Source »

...City, offering two-hour concerts in front of neighborhood community centers. Now in its fourth year, the Jazzmobile features first-rate jazzmen (Dizzy Gillespie, Milt Jackson), sometimes attracts 3,000 listeners at a time. It is an independent offshoot of the Harlem Cultural Council, and private firms, such as Coca-Cola Bottling Co. and Chemical Bank New York Trust Co., pay most...

Author: /time Magazine | Title: Concerts: Taking to the Streets | 8/16/1968 | See Source »

...stretch of Canada's Gaspé Peninsula. Almond uses his color camera as a landscape painter might, pausing now to frame a snow-banked brook and barnyard, now a pile of upturned boat hulls rotting in the winter sun. The country store, the local garage with the inevitable Coca-Cola sign and the railroad tracks piercing through the barren hills like a steel spine flash by in a blur of fast cuts. And always there is the distant, forlorn sound of cowbell and gull cry, wind and heaving...

Author: /time Magazine | Title: New Movies: Isabel | 8/2/1968 | See Source »

There was also plenty of push and shove lower down on the list. Nine companies appeared for the first time among the industrial corporations with sales of more than a billion dollars: Ling-Temco-Vought, Signal Oil & Gas, Raytheon, Consolidated Foods, Honeywell, Coca-Cola, Getty Oil, TRW and Colgate-Palmolive. Five other corporations-Inland Steel, Grumman Aircraft Engineering, General Tire & Rubber, Jones & Laughlin Steel, and Olin Mathieson Chemical-fell out of that group. In sum, including also the merger of the billion-dollar member Douglas Aircraft into McDonnell Douglas last year, there was a net gain of three...

Author: /time Magazine | Title: Business: CORPORATIONS: THE 500 & HOW THEY FARED | 6/21/1968 | See Source »

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