Word: coca-cola
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Vitasoy is a milky brew that is enriched with vitamins and offers 5.9 gm. of protein in every bottle, or as much as a dish of spinach. A 6½ oz. bottle costs 310, compared with 4 4/5? for the same size bottle of Coca-Cola. Sold either chilled in warm weather or warmed in cold, Vitasoy has captured 25% of the Hong Kong soft-drink market. This year an estimated 78 million bottles, second only to Coca-Cola's 100 million, will be sold from sidewalk stands, sampans and grocery stores for a total...
Computer technology is bewitched with superstition. For one thing, today's young cyberneticists tend to anthropomorphize their tools. Tom Allison, 25, a Coca-Cola executive in Atlanta, is convinced that his computer is feminine. "She keeps cutting me off at the most inopportune times," he complains. A programmer in Los Angeles will not feed blue cards into his computer-he feels she deserves pink. Seymour Greenfield, a research manager for the military DRC-44 computer program at Dynamics Research Corp. near Boston, complicates the matter further, " I hired everyone building the computer by the zodiac signs under which they...
...City, offering two-hour concerts in front of neighborhood community centers. Now in its fourth year, the Jazzmobile features first-rate jazzmen (Dizzy Gillespie, Milt Jackson), sometimes attracts 3,000 listeners at a time. It is an independent offshoot of the Harlem Cultural Council, and private firms, such as Coca-Cola Bottling Co. and Chemical Bank New York Trust Co., pay most...
...stretch of Canada's Gaspé Peninsula. Almond uses his color camera as a landscape painter might, pausing now to frame a snow-banked brook and barnyard, now a pile of upturned boat hulls rotting in the winter sun. The country store, the local garage with the inevitable Coca-Cola sign and the railroad tracks piercing through the barren hills like a steel spine flash by in a blur of fast cuts. And always there is the distant, forlorn sound of cowbell and gull cry, wind and heaving...
There was also plenty of push and shove lower down on the list. Nine companies appeared for the first time among the industrial corporations with sales of more than a billion dollars: Ling-Temco-Vought, Signal Oil & Gas, Raytheon, Consolidated Foods, Honeywell, Coca-Cola, Getty Oil, TRW and Colgate-Palmolive. Five other corporations-Inland Steel, Grumman Aircraft Engineering, General Tire & Rubber, Jones & Laughlin Steel, and Olin Mathieson Chemical-fell out of that group. In sum, including also the merger of the billion-dollar member Douglas Aircraft into McDonnell Douglas last year, there was a net gain of three...