Word: coca-cola
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...prisms designed by Charles Ross, next tripped up and over a glass-decked platform conceived by Stephen Antonakos, with giant candy-colored neon tubes flicking on and off in programmed patterns, lighting them from beneath and above. The experience told them exactly how an ant feels walking across a Coca-Cola sign. Then it was on to James Seawright's electronic cathedral, where their movements were recorded by an electronic brain that transmitted signals to each of twelve surrounding black Formica columns, causing them to emit soft, strange organlike notes, eerie wind effects and gentle light patterns...
...scenery from the Metropolitan Opera. They danced in movie theaters, veterans' halls and gymnasiums; music was provided by a borrowed tape recorder or one of the dancers who dashed to a piano between his numbers. To ensure their footing, they often had to sprinkle a tacky coating of Coca-Cola on freshly waxed stages, many of which were so cramped that when it came time for a lift, the ballerinas would disappear into the flies...
...thirsty U.S. spends $3.5 billion a year on soft drinks, and 60% of that money-$2 billion-goes for carbonated cola concoctions based on the West African kola nut, which Africans chew for refreshment. With their strong cola sales, front-running Coca-Cola and runner-up PepsiCo have long dominated the soda-pop industry. Lacking a popular cola contender, Canada Dry Corp. has run a poor third despite its lead in ginger ale. Now, in a move to put more fizz in its fortunes, the company has brought out a new variety of cola drink that is 99% caffeine-free...
...June 1969, and 500,000 to work by 1971. To coordinate the plan, the President created a 65-man "Alliance committee," chaired by Henry Ford II, whose firm has already launched an ambitious program of recruiting from the ghetto. The new group also includes such leading businessmen as Coca-Cola President J. Paul Austin and Aircraft Manufacturer James S. McDonnell...
Meanwhile, there were strange sights around the Square. A student leaving Eliot House yesterday saw a Coca-Cola truck unloading bottles of freezing Cokes. As the liquid froze, it expanded, and bottlecaps went ricocheting against the walls of Eliot House...