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What then is art? The modern sages offer no solid answers. Says Sherman Lee, director of the Cleveland Museum of Art: "It is an expression of individual sensibilities. A neon Coca-Cola sign is in a very real sense a piece of art. The fact that anyone could make it is more or less beside the point. The fact is that no one else did make it." Says the Museum of Modern Art's Alfred Barr, who is viewed by many as the untiaraed pope of the modern art world: "It is folly to say what is art. Works...

Author: /time Magazine | Title: Essay: WHAT IS ART TODAY? | 1/27/1967 | See Source »

Last week, in their most ambitious step yet to force foreign firms to stop operating in Israel, the Arabs took aim at three U.S. corporate giants, Coca-Cola Co., Radio Corp. of America and Ford Motor...

Author: /time Magazine | Title: Middle East: Boomerang Boycott | 12/2/1966 | See Source »

...semiannual meeting in Kuwait, the Boy cott Office of the 13-nation Arab League (Algeria, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Saudi Arabia, Sudan, Syria, the United Arab Republic and Yemen) voted for a ban by all Arab countries on doing business with all three companies. The action against Coca-Cola came in retaliation for the granting of an Israeli bottling franchise to Manhattan Banker Abraham Feinberg, who is also president of the Israel Development Corp., which promotes Bonds for Israel. RCA angered the Arabs by allowing phonograph records to be pressed in Israel. The move against Ford resulted from...

Author: /time Magazine | Title: Middle East: Boomerang Boycott | 12/2/1966 | See Source »

...actually put into effect by the 13 countries (the Boycott Office has no enforcement powers of its own), the repercussions could be widespread. Coca-Cola, the most popular soft drink among teetotaling Arabs, has 29 bottling plants, 139,000 dealers and a $50 million investment in the Arab world. Egypt immediately prepared to shift nine bottling plants from Coke to something called "Nasr (for victory) Cola." When Iraqui-born Mohammed Mahdi, head of the Manhattan-based American-Arab Action Committee, got word of the boycott in Beirut, he ceremoniously emptied his Coke into a carton...

Author: /time Magazine | Title: Middle East: Boomerang Boycott | 12/2/1966 | See Source »

...Arabs themselves stand to become the chief victims of both the boycott and the seizure. Most of the money invested in the region's Ford, Coca-Cola and RCA facilities is Arab capital, paid to buy franchises or set up dealerships. On top of that, 33,000 Arab employees of Coca-Cola and 6,000 workers in Ford enterprises, (350 of them at Alexandria) face the loss of their jobs...

Author: /time Magazine | Title: Middle East: Boomerang Boycott | 12/2/1966 | See Source »

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