Word: coca-cola
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...Atlanta Braves will get handsome TV income from Anheuser-Busch and home-brewed Coca-Cola among others; and J. Leonard Reinsch, who offered the A.F.L. $7,500,000 for a football franchise, happens to be president of Cox Broadcasting Corp., owner of Atlanta's biggest station...
...N.F.L.'s Commissioner Rozelle is so anxious to beat the upstart A.F.L. into Georgia. The stronger N.F.L. has already lined up equally prestigious backers to support a franchise. Among the members of a syndicate dickering for a team: Texas Oilman John Mecom Jr., Indianapolis Speedway Owner Tony Hulman, Coca-Cola Heir Lindsey Hopkins Jr. So far, Atlanta's Stadium Authority has been playing it cozy, says only that no decision on rental rights will be made until July...
...Florence, city employees turned off the gas; in Genoa, gardeners walked away from their flowers; throughout Italy, telephone operators engaged in a "hiccup strike" - disregarding calls or answering them irregularly. Even the Coca-Cola bottling plant in Rome closed down, as workers popped their caps for more money. Within the past month, the Bank of Italy, the Italian Atomic Energy Commission, Rome's 36 nightclubs and the rubber industry have been struck, and last week officials of the Treasury and Finance Ministry walked out - thus giving Italian taxpayers a 48-hour breather on their income...
...decision also indicated broad confidence in the economy, and many other companies shared its mood. In January, 203 corporations raised their dividends v. 183 a year earlier, according to Standard & Poor's. Among them: Union Carbide, Socony Mobil, Lockheed Aircraft, International Harvester, Coca-Cola, Allied Chemical, American & Foreign Power and Lukens Steel. General Dynamics, which has not paid a dividend in 44 months, last week announced that it will resume quarterly 250 payments...
Midst laurels stood: TV Host Ed Sullivan, 62, installed as a Knight of Magistral Grace of the Order of the Knights of Malta, the 800-year-old Roman Catholic secular order; J. Paul Austin, 49, president of Coca-Cola Co., recipient of the 1965 medal of Philadelphia's Poor Richard Club for his "exemplary leadership"; Yachtsman Olin Stephens, 56, designer of Constellation, which defended the America's Cup for the U.S. last summer, winner of the Nathaniel G. Herreshoff Trophy of the North American Yacht Racing Union; General Lyman Lemnitzer, 65, Supreme Allied Commander in Europe, awarded...