Word: coca-cola
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...COCA-COLA has a walk-through exhibition that lets you wander down a street in Hong Kong, past the Taj Mahal, up into the Alps, through a Cambodian rain forest and onto the deck of a cruise ship off Rio. On the way out is a delightful display of antique Coke bottles and advertisements...
Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...
Indeed, industry has gone all out, and often far out, to pull in the public with such delights as Coca-Cola's instant world tour (from a street in Hong Kong to a cruise ship off Rio) and Pepsi's unforgettable boat ride through a Disneyland of wildly singing, dancing dolls...
...COCA-COLA. A clatter of rickshas and the chatter of Chinese start the visitor on a walk around the world: past a Hong Kong market to the Taj Mahal, on to the Bavarian Alps, through a Cambodian jungle, winding up on a cruise ship bobbing in Rio's harbor. Afterwards, thirsty voyagers can pause and refresh at Coke stands in the courtyard...
...weekly coffee ration is down to 1½ oz. per person, and the monthly butter ration is ⅛ lb. per person. At Havana's Tropicana nightclub, the chorus is still leggy and kicking, but the food is bad and few Cubans can even afford the tips. A Coca-Cola? Sure, says the obliging bartender at the Habana Libre Hotel. The bottle is certainly a Coke bottle-but the orange-colored stuff inside resembles battery acid...