Word: coca-cola
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...turned out to be Margaret McConnell, a fashion artist for Marshall Field's department store and a top photographer's model (she was the Coca-Cola girl of the period and the first girl to appear in a color photograph for Camel cigarettes). It was two months more before Pereira managed to start a conversation with her on a bus, and four years after that they were married. Today they have a son and a daughter: Bill Jr., 25, and Monica...
...calories removed. Sales of low-calorie soft drinks will double in 1963 to $200 million, accounting for 7% of the soft-drink market. Some 400 plants are bottling artificially sweetened* drinks that have 1 to 3 calories a glass instead of the usual 60. This year, for example, Coca-Cola has launched "Tab" cola and Pepsi-Cola has introduced its "Patio" family of five different flavors. Both companies report that the low-calorie beverages have not cut sales of the con ventional colas; instead they have lured customers who seldom before bought soft drinks. Though distribution expenses run high, sugar...
...Named for an early Methodist bishop, it was horn a country college in Oxford, Ga., had a heady rebirth in 1915 after the Methodist Church divorced Tennessee's Vanderbilt University. Having dumped Vandy, the Methodists launched two new universities-Emory and Southern Methodist in Dallas. Atlanta's Coca-Cola King Asa G. Candler gave land and $1,000,000-leading to a short-lived suggestion that Emory be renamed for Thomas Coke, another early bishop. Thus lured to Atlanta, Emory still drinks from the same bottle. Coca-Cola money accounts for about half its $70 million assets...
Along with the Coca-Cola bottle, the Singer sewing machine and the Willys Jeep, the Parker pen ranks as one of the best-known symbols...
...toga-clad troupe whooping it up in ancient Rome. But all those friends, Romans, and countrymen turned out to be simply the Order of the Biltmore Bath, gathered in Manhattan for a 75th-birthday celebration honoring James Aloysius Farley, grand old man of the Democratic Party and the Coca-Cola Co. Politically, says Farley, he is "not very active because I'm not invited to be." He nonetheless keeps in fighting trim with weekly sessions in a steam-filled room, "the one place where I can relax." Among the seminude supporters sweating it out with Big Jim were Merchant...