Word: coca-cola
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...very sharp reaction against abstract expressionism, and as such, it is a great relief to see, because we recognize the pretty girls and the pop bottles." But Surrealist Painter Max Ernst, who belonged to the Dada movement, hoots down such paeans: "It is just some feeble bubbles of flat Coca-Cola, which I consider less than interesting and rather...
...handwork on cameras.'' It also means invading the competitors' home grounds abroad, where Kodak sold more than $325 million in cameras and film last year and will invest $27½ million in capital expansion and modernization this year. "If you can get a Frenchman to drink Coca-Cola," says Vaughn optimistically, "it won't be long before all Europeans will take to the idea of using Kodaks...
...Coca-Cola, whose secret ingredient, called 7-X, is shipped to Coke bottlers all over the world; its exact proportions defy successful analysis by such modern techniques as chromatography and infra-red spectrum analysis...
Many of the secret formulas evolved by accident or were intended for other uses than they are put to today. Angostura Bitters were first brewed as a remedy for tropical stomach disorders and an antidote for scurvy. Coca-Cola began as a headache remedy. Biotherm, a popular European secret beauty preparation that is now spreading to U.S. cosmetic counters, was born when a French physician discovered plankton on the water of his sulphur bath at Aix-les-Bains. The first four-gallon barrel of Worcestershire sauce brewed up in Lea & Perrins' chemist shop tasted so bad that...
Such security measures seem ridiculous to some, but the formula companies have the facts and figures to prove that they pay off. Coca-Cola values its secret formula (along with trademarks) at $43 million, and many other companies feel that the worth of their secret is greater than the net value of their companies. Sales of such products are sizable, while near-miss competitors fail. At the Angostura office in Port of Spain, the Siegert family has an elaborate display making that point. It shows more than 100 brands of bitters that over the years tried to match the real...