Word: coca-cola
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...there are few sure things in Afghan commerce. Not even a powerful international brand like Coca-Cola is guaranteed success. In September, Habib Gulzar Non-Alcoholic Beverages, Coke's franchisee in Afghanistan, opened a $25 million dollar bottling plant on the outskirts of Kabul. The modern facility-the first such factory to open since the fall of the Taliban-is large enough to produce 40,000 cases of soda a day. But the factory is operating at less than 20% of its capacity. Asked to estimate when the investment might be recouped, Salman Rawn, country manager for Coca-Cola Afghanistan...
...liters Amount of Coca-Cola consumed over five years by Russian Natalya Kashuba, 27, who sued the firm for causing her heartburn and insomnia $118 Amount awarded to Kashuba by a Russian court last week. She is seeking an additional $113,000 in "moral damages...
...have the most phenomenal characters of any sport, but we're not doing a good enough job telling the story," he says, his entertainment background evident. (His staff even calls him E.T.) To pitch tennis to the public, De Villiers hired marketing ace Phil Anderton, a veteran of Coca-Cola and the Scottish Rugby League, where he garnered the nickname "Fireworks Phil" for the countless fan-friendly ideas he brought to the sport (yes, including fireworks...
...disrespectful tactics employed by radical, left-wing activists on campus—such as disrupting a CIA panel by throwing up, calling each other’s cell phones, and shouting. Nor do I approve of almost any of the causes for which they advocate, including kicking the Coca-Cola Company off campus, giving workers a living wage, and forcing out military and business recruiters. I do, however, recognize their ability to influence or even create campus-wide debate. They organize protests and marches, table in dining halls, host lectures, and pass out flyers in front of the Science Center...
Critics have painted groups like SLAM as small bands of wild-eyed idealists getting together in rooms to dream up their next cause or campaign. Yet activists do not wake up one morning and decide that workers need a raise or a union, or that Coca-Cola and McDonald’s are evil. Nor do we demonstrate, march, take over stages, go on hunger strikes, or occupy university buildings because we feel like...