Word: coca-cola
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...their practice to attract the growing teen-age population. The common denominator of the exclusively teen-age clubs is that no one out of his early 20s is admitted. In most such clubs there is live entertainment, a hot-dog and hamburger bar, and no drink more alcoholic than Coca-Cola (some serve alcohol-less "beer''). And in all of them-exclusively teen or teen-oriented-the oldsters who thought to give the youngsters a break are reaping a steady profit, often as much as $5,000 a week...
Melting Makeup. The sisters readily accept their own advice. Neither drinks or smokes, and they somehow manage to attract guests to their Hollywood parties although they serve nothing stronger than Coca-Cola. They work tirelessly on their columns, books and television appearances and still find time to give their mother an occasional tip for her Beauty in Orbit column, which is carried by 40 newspapers...
...drive here that retains a sense of values," says Editor Eugene Patterson of the Atlanta Constitution. "It's not the Houston gogo; the drive is here but the brashness is not." Much of Atlanta's stability under change comes from its business leaders, such as Robert Woodruff, Coca-Cola's retired chairman, and Richard Rich of Rich's, the South's largest department store, who have long made no-nonsense civic enterprise an Atlanta tradition. "This is not a playboy's town and it's not a cocktail-at-lunch town," says Mayor...
From La Paz to Luxembourg, the mutual fund has turned out to be as exportable a U.S. commodity as Coca-Cola or cowboy movies. And no firm sells mutuals with more vigor than Investors Overseas Services, a Panama-chartered, Switzerland-based company headed by U.S. expatriates that after five years has 20,000 clients in 62 countries. Since its organization in 1956 by Bernard Cornfeld, a pudgy onetime Philadelphia social worker and mutual-fund salesman, I.O.S. has doubled sales every year. This year I.O.S. expects to sell long-term mutual-fund shares and contracts worth $100 million. Profit last year...
...fear that the lower shipping costs of cans will make it possible for the major soft-drink brands to get along with fewer local bottlers. As for the major drink producers, they are using cans, "glass cans" and reusable bottles indifferently and happily pocketing their advertising rebates. Says a Coca-Cola spokesman: "We'll put our Coke in baby bottles if that's what people want...