Word: coca-cola
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...brass, determined its elasticity by measuring the speed at which sound passed along it. Explains Mollö-Christensen: "They can do it any way they want to-so long as they find out." On another project, two students chose to study the "time constant for cooling a bottle of Coca-Cola in ice water." They thought it would be a cinch-all they would need was a thermometer and a stop watch. But they found out differently. "It depends on whether you shake the bottle," says Mollö-Christensen. "Remember that little twist the wine steward gives the bottle when...
...than in the U.S., thanks to lower costs and rapidly growing markets. H. J. Heinz makes half its sales in foreign markets, and this half produces two-thirds of all Heinz profits. Chesebrough-Pond's gets 57% of its profits from the 40% foreign slice of its sales, Coca-Cola 40% from 35%, Colgate-Palmolive 64% from 51% and International Telephone & Telegraph 75% from 60%. In most of the industrialized free-world countries, there are few or no restrictions on returning profits to the firm's home country...
Pepsi shelled out some $300,000 to send Satchmo and the All-Stars on the tour to promote five new West African bottling plants worth $6,000,000, help Pepsi in its war with Coca-Cola. The plants are owned and operated by Africans under license from Pepsi-Cola, will have a capacity of 8,000,000 cases of Pepsi a year. In changing West Africa, where the people love sweet, fizzing drinks and where foreign businessmen are finding that they must hard-sell for the first time, Satchmo's long-holding C note was an advertising message understood...
Inherit the Wind (Stanley Kramer; United Artists). On July 10, 1925, at the height of a heat wave that fairly boiled the Coca-Cola in the jury's veins, a 24-year-old school teacher named John Thomas Scopes went on trial in the hill-country town of Dayton, Tenn. ("the buckle of the Bible Belt") while half the world wondered and a fair cross-section of it sat sweating in the courtroom. The charge: that Schoolteacher Scopes, by propounding Darwin's theory of evolution to his classes, had violated a Tennessee statute that refused him the right...
...COCA-COLA and MINUTE MAID are talking merger. In first major diversification move in its 74-year history, Coca-Cola offers to swap about 900,000 shares of its stock (current value: $59 million) for all of Minute Maid's stock at the rate of 2.2 shares of Minute Maid for one of Coca-Cola...