Word: coca-cola
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...near Marble Arch called East Africa House, a combination university hostel and West End club. East Africa House is subsidized by the individual colonial governments, but members also pay an annual subscription. The different nationalities generally group together. In the pleasant bar, Moslem Somalis sit in one corner drinking Coca-Cola; a group of Kenyans sip martinis, Tanganyikans have their whiskies, and a Uganda engineer drinks beer by himself. All the talk is of politics, both international (a majority held that Khrushchev was right and Eisenhower wrong on the U-2 question) and domestic. Where West Africans have little time...
...presented. He resents being pictured with G string and spears, yet does not want anyone to suggest that he merely apes the Europeans. Most ads. therefore, picture him as what he would like to see himself as: the African of tomorrow, lightskinned, well-dressed, usually in comfortable surroundings. Coca-Cola successfully uses testimonials from U.S. Negro athletes, Lux from U.S. Negro actresses. One ad firm sold cigarettes in villages with the slogan: "Men about town smoke Commandos." Another company raised sales of its safety razor blade with an illustration that would make any Westerner turn to the electric razor...
...20th century: "We had our century and we muffed it. We put Coca-Cola bottles in Old Vienna. It couldn't be sadder...
Coke & King Zog. Writing hundreds of letters a week, he touts books and movies (current examples: Moss Hart's autobiography, Act One, and the film version of The World of Suzie Wong). Coca-Cola has bought the Hoffman touch, as have Bulova watches, Gambler Frank Costello, and King Zog of Albania. Sometimes called a "suppressagent" as well, Hoffman collects healthy fees from his clients for keeping material out of the papers. Israeli government officials, for instance, recently proposed to shake the earth with a photograph of Jewish Converts Elizabeth Taylor and Marilyn Monroe doing a September Morn scene knee...
Making his pitch in This Week Magazine, aging (71) onetime New Dealer James Aloysius Farley, now board chairman of Coca-Cola Export Corp., unoriginally proposed: "Let's Put Our ex-Presidents in the Senate." Issuing a statement to garnish Farley's article, Octogenarian Herbert Hoover took a wryly negative stand: "I was in favor of giving former Presidents a seat in the Senate until I passed 75 years. Since then I have less taste for sitting on hard-bottomed chairs during long addresses...