Word: coca-cola
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...businessmen who are getting up to speak. Many an executive is as talky as a circus barker, while his corporation spends huge sums for scriptwriters and speech courses (typical price: $400 for a ten-day session at U.C.L.A.). This year 50,000 bright young men from General Motors, RCA, Coca-Cola and other corporations will enroll in Dale Carnegie speech schools, where they hope to learn how to win sales and influence customers. More important, most businessmen know that they must do a far better job of explaining their beliefs and goals. "Society today demands from management a restatement...
...Beer and Coca-Cola will flow in the usual generous quantities...
...Nixon, Rockefeller, or any other Republican candidate, his closest friends and associates have not. This was borne out emphatically at a stag dinner Dick Nixon attended recently in New York, heart of the Rockefeller domain. The guests were all intimate friends of President Eisenhower's -such men as Coca-Cola's Board Chairman William Robinson, General Electric's President Ralph Cordiner, Cities Service's Board Chairman W. Alton Jones, Financier Sidney Weinberg...
...miles to the hastily spruced-up Allen home. The housekeeper, Mrs. Emmet Reed, had opened the three-bedroom stucco bungalow in jig time, adding womanly bowls of flowers. But Ike's party was strictly a stag affair. With him, besides Host Allen and Press Secretary Jim Hagerty, were Coca-Cola's Chairman Bill Robinson and Freeman Gosden, original Amos of radio's Amos 'n' Andy...
...budget industrial musical is nothing new. Chevrolet pioneered the idea nearly three decades ago, was soon followed by the rest of the industry-plus Coca-Cola, Westinghouse, General Electric, and dozens of other big firms that knew a good idea when they saw one. Seldom was the approach consistent: some companies concentrated on the soft sell, others pitched high and hard. Last season's Oldsmobile take-off on Broadway's Good News was the gentlest of kisses-and entertaining theater to boot. The songs were subtle, the plot made humorous sense, the verve of the Broadway original...