Word: coca-cola
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...COCA-COLA earnings are fizzing up despite competition from Pepsi-Cola and other soft drinks. Third-quarter sales were 13.4% better than last year, will help push Coke's full-year earnings to nearly $30 million (almost $7 per share), nudging 1950's $31.8 million. Next year should be even better: Coke's new large bottles (10 oz., 12 oz., 26 oz.) are catching on so fast that eleven company-owned plants report sales 13% to 77% better than last year...
...young D'Arcy Advertising Co. of St. Louis welcomed a new account: a small soft-drink manufacturer. In the next 49 years, the agency made Coca-Cola's name and "The Pause that Refreshes" known around the world, helped boost yearly sales to $200 million. Last week Coke and D'Arcy parted; the $15 million-a-year account was given to Manhattan's McCann-Erickson agency...
...making the change, Coca-Cola said that it hoped to "integrate international and domestic advertising," pointed out that McCann-Erickson has worked for Coca-Cola Export Corp., and has offices all over the world. But behind the change, also, may be the fact that Coke is having trouble holding its top position. Last year Coke's net earnings dropped 8% while other companies' jumped (Pepsi-Cola's by 13%). In January of this year, Coke and D'Arcy tried a new sales approach, kicked off a big ad campaign featuring models in plush surroundings instead...
...jukebox (I Believe) star; and Debbie Reynolds (real name: Mary Frances Reynolds), 23, kittenish cinemactress (Hit the Deck); in a surprise finish to a loudly publicized, twelvemonth, on-again-off-again romance; in Grossinger, N.Y. Then they dashed off to spend part of their honeymoon at a Coca-Cola (his TV sponsor) bottlers' convention...
...COCA-COLA will bubble its way into yet another foreign market: Japan. In order to get past the opposition of Japanese soft-drink makers, Coca-Cola agreed to turn over to Japanese businessmen its bottling plants built to supply American troops, limit distribution of Cokes to big-city bars and other spots frequented by foreigners...