Word: coca-cola
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...Coca-Cola Co., the name Woodruff has been as indispensable as "refreshes" in its slogan. It was Ernest Woodruff, a Southern financier, who bought the company in 1919 (for $25 million) and started its expansion. Four years later he turned it over to his hustling son Robert, who soon changed Coke from a corner-drugstore treat into one of the world's most widely sold products. In 1939 Woodruff became chairman of the executive committee, but remained top boss while presidents came and went. This week, 65, Coke's retirement age, Woodruff at last stepped out (he will...
Mikoyan had more contacts with foreign civilians than any other Soviet leader (he visited the U.S. in 1936, returned with enthusiasm for frozen foods. Coca-Cola and Eskimo Pies), and was popular with British businessmen, who refer to him as "Mikky." He junketed with Khrushchev and Bulganin to Red China last September, but Aneurin Bevan, who met him in Moscow, noted that his influence seemed to be waning. His ministry was criticized for boosting the sales of vodka while the party was carrying on an anti-alcohol campaign. Recently his trade representative in Georgia was tried for "speculation and cheating...
GIANT COKES are on the way. Coca-Cola, which has been trying out bigger sizes since last summer (TIME, Oct. 11), is now test-marketing a 26-oz. "family-size" bottle (with the same hourglass shape) that sells at two bottles for 39? in San Francisco and two for 35? in the Boston area...
Winner was durable World Champion Juan Manuel Fangio, who managed to remember protocol, staggered from his Mercedes to the microphone and dedicated his victory to President Perón. "Here is the best present I will ever make you," said the President as he handed the drooping driver a Coca-Cola...
...council's commonest excuses for refusing U.S. proposals are that they would drain Japan's dollar reserves or that the industries concerned are "nonessential." In some cases the reasons make sense, e.g., a Coca-Cola bottling plant is hardly "essential." But in other cases the ban is unreasonable. Examples: ¶ When Studebaker-Packard Corp. wanted permission to erect an auto assembly plant, it argued that many of the cars would be exported, thus strengthening Japan's foreign exchange position. Though Studebaker even agreed not to convert its profits in Japan into dollars unless it also made money...